CUSTOMER ANGER: Causes and Consequences

In today’s business environment, consumer relations are a prize to be sought. In fact, companies are actively seeking ways to establish, grow and capitalize on these relationships. Good consumer-firm relationships can be extremely profitable to your business. Yet, few recognize the ramifications of poor, mismanaged customer relations and the costs associated with them.

Unfortunately, the widespread occurrence of consumer anger and revenge is quite alarming, and on the rise. We are seeing that customers will go to any extreme to retaliate against an offending business or service provider. Consumer anger can cause consumers to behave in ways that cost firms money and that damage the consumer-to-business relationship.

Come POWER UP your Customer Service Skills! Learn the roles taken by customers when they retaliate and the emotions of consumers and business issues that are at the root these behaviors

Come Hear from the EXPERT! 

Dr. Venessa M. Funchess, Associate Dean, College of Business, Auburn University of Montgomery, has a marketing PhD and a passion for angry customers. She uses her expertise expertise to help firms better communicate with dissatisfied customers. She is the author or contributor of dozens of research papers in this area and three books. She works to help individuals and firms grow,develop, and transform in the areas of communications, customer service trainings, social media crisis planning and strategic marketing. 

Tuesday, August 13, 2019
11:30 a.m. to 1 p.m.
Prattville Chamber
$20, Includes Lunch & Materials




The POWER UP Series is designed by your Prattville Area Chamber of Commerce to help you obtain training on issues that will help you and your business succeed! By partnering with the Experts, we are bringing an innovative program to the Chamber designed to offer bite-size learning into easily digestible bites that can be absorbed quickly and effectively that will allow you to POWER UP your business, and your life, in many valuable and impactful ways!